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    人民時評:引導政務新媒體規范發展(申論推薦閱讀)
    http://www.hrbjintong.com       2019-06-10      來源:人民網
    【字體: 】              

      6月10日浙江公務員考試申論時評閱讀推薦:人民網發表題為“引導政務新媒體規范發展”的評論文章,閱讀本文對公務員考試申論寫作能力培養和申論熱點把握有一定的幫助。


      引導政務新媒體規范發展


      政務上網是為了更好地問政于民、服務群眾,提升治理效能


      聚焦為民服務、辦好實事,政務新媒體才能多出實績、行穩致遠


      豐富傳播形式、增強互動能力,切實提升信息發布、解讀回應、辦事服務的整體水平,政務新媒體才能不斷增強群眾的獲得感


      近年來,隨著移動互聯網的快速發展,政務新媒體猶如雨后春筍般不斷涌現。從大家熟悉的“兩微一端”,到短視頻平臺、知識分享平臺、音頻平臺等,數量眾多、類型多樣的政務新媒體,豐富了政務公開的途徑,也成為貼近群眾、服務群眾的新渠道。從建立政務新媒體發布廳,到強化“鍵對鍵”的政務服務,從開通領導留言板廣納民情民意,到通過微博直播庭審助力信息公開,蓬勃發展的政務新媒體,體現著政府部門積極適應媒介生態、創新傳播手段的努力,也彰顯著轉變政府職能、打造服務型政府的決心。


      與以往線下及傳統線上服務形式相比,政務新媒體傳播速度快、受眾面廣、互動性強,因而更加考驗運營者的媒介素養、責任感和服務意識。當前,部分政務新媒體在運維過程中還存在著一些問題。信息發布不嚴謹、建設運維不規范、監督管理不到位,導致部分政務新媒體的傳播力、互動力、服務力不足,讓政務為民的效果打了折扣。政務新媒體運營不專業、不用心,反映出一些職能部門在互聯網思維與為民服務意識上還存在欠缺。


      政務新媒體的發展,不僅要注重“形”,更要注重“實”。說到底,政務上網是為了更好地問政于民、服務群眾,提升治理效能。但在政務新媒體建設過程中,有的地方貪多求全,運營多個平臺,耗費運營者大量精力;有的一味追求閱讀量、粉絲量。諸如此類現象,表面上看著熱熱鬧鬧,實際上卻陷入“指尖上的形式主義”,違背了政務新媒體建設的初衷,也加重了基層負擔。政務新媒體發展得如何,很重要的就是看面對突發事件能否快速反應、對網友訴求是否及時回應、為群眾辦事是否便捷高效。避免“重數量輕質量”“重外在輕內在”等形式主義傾向,聚焦為民服務、辦好實事,政務新媒體才能多出實績、行穩致遠。


      當政務新媒體日益成為展示政府形象的窗口、聯系群眾的橋梁,如何引導政務新媒體規范發展,已是必須回答好的一道現實課題。不久前,《政府網站與政務新媒體檢查指標》和《政府網站與政務新媒體監管工作年度考核指標》發布,各項指標直指當前政務新媒體發展存在的“病癥”。比如,針對內容不更新、互動回應差等現象,設置“單項否決”。同時,通過扣分明確規范,通過加分鼓勵創新,為政務新媒體發展樹立起風向標。以此為標準,豐富傳播形式、增強互動能力,切實提升信息發布、解讀回應、辦事服務的整體水平,政務新媒體才能不斷增強群眾的獲得感。


      群眾在哪里,服務就要到哪里。展望未來,隨著社會信息化程度的提高,運用“互聯網+”思維推進政務服務改革已成必然趨勢,建設形式更加多樣、服務更加優質的政務新媒體也是必然要求。推動政務新媒體加強創新、健康發展,讓政務服務更加親民、更為智能,我們的政務服務就會為美好生活注入更多正能量。


      《 人民日報 》( 2019年06月10日 05 版)


      以上就是這篇時評的完整內容,浙江公務員考試網(www.hrbjintong.com)希望這篇時評對考生把握申論熱點問題,提升申論寫作的語言表達能有所幫助。



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